--- title: "Micro Blog: Increasing Revenue Week 3" description: Increasing Revenue Series (also published via weekly newsletter emails) image: https://labs.goldensection.com/hubfs/Increasing%20revenue%202-2.jpg --- [![GST_Logo_Horizontal_Gold-Navy No BG](https://labs.goldensection.com/hs-fs/hubfs/GST_Logo_Horizontal_Gold-Navy%20No%20BG.png?width=670&height=218&name=GST_Logo_Horizontal_Gold-Navy%20No%20BG.png "GST_Logo_Horizontal_Gold-Navy No BG")](https://goldensection.com) - [Golden Section](https://www.goldensection.com/) - [Resources](https://www.goldensection.com/frameworks) - [Partner with Us](https://www.goldensection.com/#contact) # Micro Blog: Increasing Revenue Week 3 ![](https://cdn2.hubspot.net/hubfs/2040891/Marketplace/WASABI/icons/icon-calendar.svg) *By [Lauren Bahorich](https://labs.goldensection.com/author/lauren-bahorich) - January 20, 2020*   Today, [Lauren Bahorich](https://labs.goldensection.com/author/lauren-bahorich), Venture Partner with [GST](https://gstdev.com) shares with us how she and the GST team advise Growing B2B SaaS Companies on the manifold ways to increase revenue.    ## Increasing Revenue: Identifying Churn Churn is a revenue killer. You already spent the S&M cost to acquire that customer and then they churn cutting off a source of cheap, recurring revenue. A high churn rate is also a red flag to potential buyers; it alerts a buyer that at least some aspects of your product fall short of expectations and work needs to be done back at the drawing board to get the product/market fit and value proposition aligned.   To some extent, however, churn will occur. GST recommends putting in place a churn identification plan to be used as a predictive tool. By having a system to predict customers who are at risk of churning, you can proactively engage them rather than waiting to be reactive. With proactive engagement, GST believes you can reduce churn.   Creating a Churn Identification Plan is an involved process. It takes brainstorming, creating hypotheses, and then testing those hypotheses to identify churn risk factors. Then you must create a process to mitigate those identified risk factors. GST is able to leverage our SaaS experience to direct you through this process and deliver an executable churn identification plan. Please reach out today. As always, we love hearing from you as to what you're experiencing as you drive growth for your company; please reach out below. [We'd love to hear from you!](mailto:adam@gstdev.com) ![GST042606](https://labs.goldensection.com/hs-fs/hubfs/GST042606.jpg?width=215&name=GST042606.jpg "GST042606") #### Actionable insight for seed and scaling B2B founders and teams ## Learn how to build a great company GST Labs is a community of experts in strategy, finance, technology, product, development, sales, and operations. The collaborators each have significant insight for B2B SaaS firms. Subscribe today to keep in the loop and get special access to world class content and tools. [![SUBSCRIBE](https://no-cache.hubspot.com/cta/default/5897825/8418736b-504f-4a0f-a4b4-81287143f0a4.png)](https://cta-redirect.hubspot.com/cta/redirect/5897825/8418736b-504f-4a0f-a4b4-81287143f0a4) ### Recommended For You Comments ### Subscribe to GST Labs We promise that we won't SPAM you. #### About GST Labs GST Labs delivers actionable, crisp insight for scaling B2B SaaS founders and teams from experts in a variety of disciplines including sales, operations, development, devops, support, training, customer success, and etc.  #### Recent news [**How and When to Raise Capital for Your Startup Business** 21 May 2021](https://labs.goldensection.com/when-should-i-raise-capital-for-my-business) [**The Most Efficient & Cost-Effective Way to Staff Your Startup Company** 17 March 2021](https://labs.goldensection.com/when-should-a-startup-bring-talent-in-house) [**How Tech Companies Can Prevent a SolarWinds Level Breach** 17 February 2021](https://labs.goldensection.com/how-tech-companies-can-prevent-a-solarwinds-level-breach) #### Subscribe #### Contact us ![GST_Primary_Logo-Horizontal_White-1](https://labs.goldensection.com/hs-fs/hubfs/GST_Primary_Logo-Horizontal_White-1.png?width=647&name=GST_Primary_Logo-Horizontal_White-1.png "GST_Primary_Logo-Horizontal_White-1") 808 Travis St, Suite 1406, Houston, Texas, 77002, USA Copyright © 2020 Golden Section Ventures, LLC dba Golden Section Technology. All rights reserved. [Privacy Policy](https://www.gstdev.com/privacy-policy)