Today, Adam Wells with GSTVC shares with us how he and the GST team take a focused yet wide-net approach to foster predictable success.
Playing the Numbers: Set your Business Apart...Through Context
Data, rightly wielded, can give you the insight to pivot. What pivot points are there...too many to count, but here is a sampling:
- Sales: throttle funding on outbound activities or efforts to generate inbound leads in response to click-through metrics
- Product: move paywalls in & out in response to user activity data
- Operations: set and monitor goals for your WIP throughput to grow at the edge of redlining continually
- Accounting: improve cashflow by shortening AR contract terms and elongating AP contract terms
Outperform your context. Compare yourself and your success to peers; this means-don't try to be something you're not. We all have aspirations, but be patient-with a focused product and a determination for mastering the details, you'll get to the spot where your context changes-meaning you'll be growing into who want to be.
In the coming weeks we'll Play the Numbers, look at how you can pull the right levers to stay in your lane; the lane that brings the greatest overall degree of successful outcomes for your company.
As always, we love hearing from you as to what you're experiencing as you drive growth for your company; please reach out below.
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