---
title: The Ultimate SaaS Model [Tool]
description: The Ultimate SaaS Model is a must have for fast growing teams. It keeps the team focused on cash, people and metrics.
---

[Actionable insight for B2B SaaS Founders](https://labs.goldensection.com)

# [The Ultimate SaaS Model \[Tool\]](https://labs.goldensection.com/the-ultimate-saas-model)

 Written by [Dougal Cameron](https://labs.goldensection.com/author/dougal-cameron) | May 29, 2019, 12:18:54 AM

[Dougal Cameron](https://labs.goldensection.com/author/dougal-cameron) from [GSTVC](https://www.gstvc.com/) has used this tool for dozens of companies. Anyone who has partnered with GST over the years is certain to be familiar with it.

The model takes a top down approach pegging all expenses on activity units to support revenue growth or as a proportion of revenue. With all key measures on one page, the model is a great way to iteratively plan your business. It reveals cash and personnel as the two constraining resources and industry normative metrics as the guardrails to success.

When operating at a high level and leveraging this tool, the entrepreneur should be continually asking themselves:

1. do I have enough cash to fund this revenue plan,
2. do I have the people pipeline established to support (hear deploy) this revenue plan, and
3. am I making crazy assumptions of operating far outside industry benchmarks.

Typically Dougal uses the [KeyBank SaaS Survey](https://www.key.com/kco/images/2018_KBCM_SaaS_Survey.pdf) (formerly the Pacific Crest Saas Survey) to peg the results of the model and ensure the growth, expenses, comp plans, and etc are all achievable.

[View full post](https://labs.goldensection.com/the-ultimate-saas-model)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Dougal Cameron"
  },
  "dateModified" : "2021-03-10T20:07:43.509Z",
  "datePublished" : "2019-05-29T00:18:54Z",
  "headline" : "The Ultimate SaaS Model [Tool]",
  "image" : {
    "@type" : "ImageObject",
    "height" : 315,
    "url" : "https://cdn2.hubspot.net/hubfs/5897825/Canva%20images/canva-image-5.png",
    "width" : 560
  },
  "mainEntityOfPage" : "https://labs.goldensection.com/the-ultimate-saas-model",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://cdn2.hubspot.net/hubfs/5897825/GSTLab.png",
      "width" : 138.26088
    },
    "name" : "Golden Section Blog"
  }
}
```